Setting knob/fader default value

I've searched and searched for the answer to this simple question to no avail. How do I set a knob/faders default value? i.e., I want friction knob controlling pitchbend to default to max?

http://music-interface.com/?p=119

^ The knowledge you seek is there.

And should you want to set the spring-tension on your pitchbend:

http://liine.net/en/community/user-library/view/45/